Urban living often sacrifices green spaces and social cohesion. OGIC needed to present La Serre – A groundbreaking vision for sustainable cities—a vertical village that seamlessly integrates nature, community, and innovation in the heart of Issy-les-Moulineaux.

The idea

We produced an impactful video featuring Winy Maas, the renowned architect behind La Serre. Through a dynamic interview, we brought his vision to life, The video combined Winy Maas’s insightful commentary with visually engaging shots of the project renderings, models, and its unique features, creating a cohesive and inspiring narrative.

Impact:

Recognized with the Interdepartmental Urban Innovation Award, it sets a new standard for how we design and live in urban spaces.

The video showcased La Serre’s architectural innovation, drawing attention from urban development stakeholders and the broader public.

The personal perspective of Winy Maas helped build a deeper connection with the audience, elevating the project’s credibility and appeal.